Amanda Cassatt

Amanda Cassatt

Amanda Cassatt is the founder and CEO of Serotonin. Amanda previously served as Chief Marketing Officer of ConsenSys from 2016 through 2019. Joining one year after the launch of Ethereum, Amanda played a crucial role in defining, creating, and growing the narrative for ConsenSys, Ethereum, and blockchain overall. Amanda stewarded the ConsenSys brand through its global expansion across enterprises, governments, developers, and consumers. She created and scaled the marketing team to over 50 people, serving both the ConsenSys brand and 50+ portfolio companies such as MetaMask, Infura, Truffle, and Gitcoin; managing teams in product marketing, growth, design, content, community, events, email, analytics and SEO. Amanda’s contributions to some of the most successful product launches, token sales and fundraises landed her on Forbes 30 Under 30 in 2016. Amanda is the author of the world's first web3 marketing book, Web3 Marketing: A Handbook for the Next Internet Revolution.

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Ho Chi Minh City
How Asia Drives the Next Crypto Bull Market
With substantial developer communities, flourishing Web3 scenes, and a headstart in SocialFi, Asia’s blockchain hotspots are primed to lead the next cycle of crypto adoption.
Ho Chi Minh City
(CoinDesk, modified)
Michael Lewis' SBF Biography Will Confuse People About Crypto
The author's sympathetic picture of the alleged fraudster as a weirdo whom nobody understood contrasts with his portrayal of crypto as a no-good industry ripe for adult superv...
(CoinDesk, modified)
(Amanda Cassatt/Serotonin)
Wondering What Web3 Means? Listen to Ethereum's First Marketer
In this chapter excerpted from her first published book "Web3 Marketing," ConsenSys-alum Amanda Cassatt explores how the ideas driving crypto development are put out into the...
(Amanda Cassatt/Serotonin)
FTX CEO Sam Bankman-Fried turned his back on the principles of decentralization and transparency, Serotonin CEO Amanda Cassatt argues. (Danny Nelson/CoinDesk)
FTX Showed the Problems of Centralized Finance, and Proved the Need for DeFi
The meltdown of Sam Bankman-Fried's crypto trading empire could not, and would not, have happened to a decentralized and transparent protocol.
FTX CEO Sam Bankman-Fried turned his back on the principles of decentralization and transparency, Serotonin CEO Amanda Cassatt argues. (Danny Nelson/CoinDesk)