Usability in Web3 - How to Unlock Mass Adoption

This webinar explores the process of transforming Web3 applications into real-world use cases and bringing them to the global market. What is the secret to Web3 success? This discussion takes a deep dive into the opportunities and barriers to entry for Web3 and some practical advice to ensure mass adoption. Hear the latest insights from top industry leader Marieke Flament, CEO of the NEAR Foundation, and businesses across the financial, mobile app, and sporting sectors. Learn how companies such as Fireblocks, SailGP, and Sweat Economy brought their Web3 ideas to life on the NEAR protocol - the world's fastest-growing, carbon-neutral community-led blockchain - and the methods they used to attract their global audience into the world of Web3, from institutional investors and international sports fans to fitness devotees.