Magic Eden Launches 'Mint Madness' With Free Web3 Gaming Mints

The NFT marketplace is rolling out over a dozen games on three blockchains through March.

AccessTimeIconMar 2, 2023 at 5:00 p.m. UTC

Non-fungible token (NFT) marketplace Magic Eden is launching a series of free mints of Web3 games during March.

The launch has been dubbed "Mint Madness," a nod to the NCAA college basketball tournament known as "March Madness." In total, 13 Web3 games across the Ethereum, Solana and Polygon blockchains will be rolled out for free.

The games, developed by both traditional gaming studios and Web3-native creators, all use NFTs for in-game capabilities. Titles include the popular AAA first-person shooter game Shrapnel and gaming metaverse Planet Mojo.

“We’ve observed that many games entering Web3 do not necessarily need to use NFTs as a monetization tool. However, NFTs are a really important user engagement tool for them to share their vision and work with a highly captive and invested audience," said Chris Akhavan, chief gaming officer at Magic Eden.

To enhance engagement, Magic Eden will be posting a leaderboard of the top NFT traders across Mint Madness collections on its social media channels. The top 10 traders by volume on the Polygon collections will be entered into a prize pool of 20,000 MATIC (about $25,500), with the first place winner receiving a 4,500 MATIC (about $5,400) prize.

The NFT marketplace has signaled a growing interest in blockchain gaming. In December, the company hired former Electronic Arts executive Chris Akhavan to be its chief gaming officer, and last week, its venture arm Magic Eden Ventures invested in 11 Web3 gaming studios.

Interested in keeping up with Web3 news and trends? Subscribe to The Airdrop here.


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

Rosie Perper

Rosie Perper was the Deputy Managing Editor for Web3 and Learn, focusing on the metaverse, NFTs, DAOs and emerging technology like VR/AR. She has previously worked across breaking news, global finance, tech, culture and business. She holds a small amount of BTC and ETH and several NFTs. Subscribe to her weekly newsletter, The Airdrop.