'The Masked Singer' Launches Token-Gated Fan Experience

Now in its ninth season, fans of the reality singing competition can sign up for a free "Loyalty Pass" and purchase art NFTs.

AccessTimeIconFeb 15, 2023 at 11:07 p.m. UTC
Updated Feb 16, 2023 at 3:11 p.m. UTC

Singing competition reality television show "The Masked Singer" has launched a digital fan experience that offers generative art, live show voting polls and token-gated exclusive content.

Television network Fox and its Web3 media and creative technology company Blockchain Creative Labs (BCL) have partnered with several leading Web3 firms, including blockchain payments platform MoonPay, Web3 developer platform Alchemy and wallet infrastructure company Web3Auth to build the interactive experience for called The Maskverse.

Now in its ninth season, fans of "The Masked Singer" (U.S. version) can sign up for a free "Loyalty Pass" by connecting an external crypto wallet like MetaMask or by opening a new wallet using their social media accounts.

During the live show they can scan QR codes to vote on which character will make it to the next round. By participating and guessing correctly, fans can "level up" their Loyalty Passes.

Viewers can also purchase one of the 1,050 generative art non-fungible tokens created by digital artist Waxbones for about $50, which gives them access to exclusive multimedia content. The series plans to launch an official online merchandise store where fans will be allowed to redeem points for digital goods.

Fox first launched its BCL business and creative unit in 2021 to provide partners with end-to-end blockchain tools. BCL also manages a $100 million creator fund to expand opportunities in the NFT space.

Fox is also planning to launch its NFT-driven TV series "Krapopolis" involving “Rick and Morty” creator Dan Harmon this year.


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.

CoinDesk - Unknown

Rosie Perper is the Deputy Managing Editor for the Web3 news section, focusing on the metaverse, NFTs, DAOs and emerging technology like VR/AR. She has previously worked across breaking news, global finance, tech, culture and business. She holds a small amount of BTC and ETH and several NFTs.

Learn more about Consensus 2024, CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.

Read more about