28 Hours in the Sewer: Yuga Labs’ Dookey Dash Game Kept Players Running

In the Web3 giant’s first skill-based mint, almost 26,000 holders of Sewer Pass NFTs played the game for a cumulative time of 80 years – promising numbers for Yuga’s metaverse initiatives.

AccessTimeIconFeb 10, 2023 at 4:22 p.m. UTC
Updated Feb 10, 2023 at 8:41 p.m. UTC

While non-fungible token (NFT) giant Yuga Labs’ is still validating leaderboard scores for Dookey Dash, initial figures from the skill-based mint showcase the game’s large success among the Bored Ape Yacht Club community.

The game was open to roughly 26,000 Sewer Pass NFT holders to play from Jan. 19 to Feb. 8. During that time, each Dookey Dash gamer had an average play time of nearly 28 hours – over 80 years collectively. Gamers also cumulatively played 7.5 million runs.

Additionally, over 8,000 players purchased in-game power-ups with ApeCoin, the governance token for the community’s ApeCoin DAO. Players spent about 425,000 ApeCoin, or about $2.2 million as of writing.

“Our pack of weirdos has gotten bigger and weirder,” Yuga Labs said in a blog post. “During Dookey Dash, our BAYC ecosystem grew by 40%. Love to see it.”

Yuga announced its skill-based mint in early January, allowing Bored Ape and Mutant Ape holders to mint a Sewer Pass NFT. The mint, which opened a week later and allowed users to mint into one of four tiers based on their NFT holdings, raked in $6 million in secondary sales hours after it opened its free mint.

Since the game’s launch on Jan. 19, the price of ApeCoin has increased over 11%.

Yuga said it still needs to validate the leaderboard to parse out users who cheated or attempted to hack the game. It also teased the next steps of the game, calling out the “lick the toad” phase, which will let players return to the sewer to earn “companion traits” based on their scores.


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Cam Thompson

Cam Thompson was a news reporter at CoinDesk.