LAS VEGAS — United Talent Agency (UTA) has signed Proof, the company behind the popular non-fungible token (NFT) collection Moonbirds, CEO Kevin Rose announced at the Consumer Electronics Show (CES) in Las Vegas on Friday.
UTA, one of the big three Hollywood talent agencies, will help Proof expand its reach through various partnerships.
"We’ll be focused on partnerships that extend Moonbirds far beyond our existing Web3 audience, transforming Moonbirds into a global brand," Rose said in a tweet.
“We’re already working on upcoming partnerships we know you’re going to love and couldn't be more excited to kick off 2023 with a bang,” Rose tweeted.
UTA told CoinDesk that the partnership will help Rose expand into "brand partnerships, merchandising, licensing, sponsorships and more, and create new opportunities in film, television and publishing, among other verticals."
The California-based talent agency has been building its Web3 portfolio under its Web3 head Lesley Silverman, signing NFT projects CryptoPunks and Deadfellaz along with NFT artist Diana Sinclair. In October, UTA said it would boost investments in Web3 startups as part of a partnership with investment firm Investcorp.
Rose did not immediately respond to CoinDesk for comment.
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is an award-winning media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. In November 2023, CoinDesk was acquired by Bullish group, owner of Bullish, a regulated, institutional digital assets exchange. Bullish group is majority owned by Block.one; both groups have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary, and an editorial committee, chaired by a former editor-in-chief of The Wall Street Journal, is being formed to support journalistic integrity.