Jan 19, 2024

Franklin Templeton's Head of Strategy for Digital Assets Unit Sandy Kaul reveals the stories behind the banter and memes posted by the asset manager's X account.

Video transcript

We, uh let our digital asset team loose on Twitter and, uh, they had a great time and we've had a great time. We thought what a fun way to take the old fashioned image of Ben, right, Ben Franklin for Franklin Templeton and give him the laser eyes that shows we really understand, believe in and support where we see Bitcoin headed. You know, a lot of the big traditional asset managers still are uncomfortable with this channel. But luckily we have uh lots of great young, engaged and enthusiastic people in our team who really love, like engaging in that medium. And so they, they've been having a great time and it's really so fun because they've worked so hard to get us to this point. So it's been a really fun week for everyone on the team.

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