Elvis Presley is making his metaverse debut in record-setting fashion.
The virtual block party will look to break the world record for most Elvis impersonators in one place, and yes, it will be certified by Guinness World Records.
The current record stands at just 895 impersonators, which was set in-person at a North Carolina casino in 2014. Attendees of the Decentraland attempt will be airdropped wearables of an Elvis jumpsuit and wig to qualify.
“Guinness World Records has now approved that avatars are actually human, for the sake of the record, which is pretty interesting,” Adam De Cata, head of partnerships at Decentraland, told CoinDesk in an interview. “So yeah, we are going to beat the record, with ours being virtual and the previous being physical. We’re going to smash it.”
The party is just the first step of a larger “Elvis-On-Chain” rollout, which Elvis Presley Enterprises says will give fans access to the famed singer’s IP vault through other digital assets.
Buyers who purchase the “Elvis Genesis Key” non-fungible tokens (NFTs) as a part of the event will have exclusive access to further drops, along with governance rights to vote for how the IP vault will be put to use.
“Elvis loved technology. He was one of the first people to have a remote control television, you know, cell phones in his car. He had the first electronic wristwatch,” Katie Jones, senior vice president of entertainment at Authentic Brands Group (the owner of Elvis Presley Enterprises), told CoinDesk in an interview. “I'm not going to speak for him as for the metaverse, but I wouldn't be surprised.”
Run It Wild partnered with the Australian Open earlier this month for its Decentraland installation, with similar virtual events heating up as a 2022 trend.
On Thursday, Warner Music Group announced it was building a virtual concert theme park in the metaverse platform The Sandbox to host performances for its roster of musicians.
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.