Why Bitcoin Has Value and Should Be Part of Your Client’s Portfolio

Bitcoin is a technology that’s also money and that can be used for savings. It’s important for advisors to understand the value behind it to determine how it can fit in a client’s asset allocation.

AccessTimeIconSep 30, 2021 at 12:50 p.m. UTC
Updated Apr 9, 2024 at 11:36 p.m. UTC
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global event for everything crypto, blockchain and Web3.Register Now

Personal prosperity is the core of financial planning and why we work with our clients. Our goal as an advisor encapsulates helping clients achieve sustainable income through job satisfaction or entrepreneurship, increasing savings to support financial goals and investing according to a client’s objectives and tolerance for risk.

In today’s world, the line between saving and investing has become increasingly blurred. Our job as the advisor is to encourage our clients to invest their money in stocks, bonds or real estate beyond a simple savings account. If our clients hold only inflationary currency, it will be impossible for them to reach the financial freedom they desire.

This column originally appeared in Crypto for Advisors, CoinDesk’s new weekly newsletter defining crypto, digital assets and the future of finance. Sign up here to receive it every Thursday.

Accordingly, it’s important for us as advisors to consider how clients should save and invest. Risk-adjusted returns, while not perfect, provide advisors with insights about asset classes, as well as their suitability for portfolios. We look at the Sharpe ratio and other risk-adjusted metrics to determine where an asset fits in a client’s allocation and how it can help them achieve their financial goals.

One asset to look at more closely, in my view, is bitcoin. While bitcoin has been incredibly volatile over the past decade, it is undeniable that it has the highest risk-adjusted returns.

Bitcoin, however, has no cash flow. Bitcoin has no underlying asset backing it, and it is not backed by any government. From an outsider or critic’s perspective, bitcoin was created out of thin air and therefore should have no value and not be considered for any client portfolio. Yet the market cap of bitcoin is over $800 billion and was over $1 trillion very recently. If bitcoin truly has no value, how can the market value it so substantially?

Let’s discover why bitcoin in particular has value, and subsequently why it should be included in your clients’ asset allocations.

First, bitcoin is money. As individuals, we value the ability and freedom to receive, hold and send money. There are characteristics of money that make sending, receiving and holding money possible, exceptional or cumbersome.

No form of money is going to score highly on every single characteristic. For example, while bitcoin is highly verifiable, it has a shorter history than most forms of money do.

Bitcoin’s high risk-adjusted returns over the past decade reflect its unique balance of the following characteristics:


Bitcoin can be sent anywhere in the world within minutes (or instantly on the Lightning Network). You simply copy the recipient’s address or scan a QR code into the send field of your bitcoin wallet app and money can be sent, although admittedly, there is work to be done to make sending and receiving bitcoin easier for mainstream users.


Bitcoin’s durability is encouraging. Bitcoin’s private keys are just intangible pieces of information. Therefore, they can be stored without being destroyed through wear and tear in your wallet or in a fire. Furthermore, the decentralized network that backs bitcoin has global redundancy.


Bitcoin is the most portable of all currencies. If you had access to all the bitcoin in existence, you could theoretically put it all on one hardware wallet and take it to the moon (or simply move it to a new bitcoin address).


For the most part, one bitcoin equals one bitcoin. There have been instances of addresses being blacklisted by governments due to illegal activity, but that affects only regulated exchanges, not the peer-to-peer Bitcoin network itself.


Bitcoin is the most divisible form of money. The smallest unit on the Bitcoin network itself is a satoshi, which is 100 millionth of a bitcoin. On the Lightning Network, a satoshi can be further divided by 1,000, resulting in “millisatoshis.”


Bitcoin is easily verifiable. Bitcoin’s blockchain is a distributed ledger. Anyone can run and use a full node to verify that the bitcoin received is, in fact, real bitcoin. It’s desktop software like Microsoft Office, but free and open source.


Bitcoin is designed to be permissionless at the network level. That means that no third-party meddler can get between you and your money. There are no capital controls and no gatekeepers preventing money transmission.


Bitcoin has existed for over a decade. During that time, it has increased in value as quickly as monetarily possible, with no sign of withering. The Lindy effect suggests that the longer a money or currency exists, the longer we can expect it to continue to exist.


Proponents of sound money describe bitcoin’s 21 million cap as its distinguishing feature. Because of bitcoin’s scarcity, its purchasing power is historically the most deflationary. Holding an asset that increases in value (deflationary) is better than holding an asset that decreases in value (inflationary) over time. As advisors, we are opposed to holding copious amounts of cash in savings accounts due to inflation causing a cash drag on the overall portfolio. Bitcoin is a savings technology.

In my view, we as advisors can finally abandon the idea that long-term saving is synonymous with investment. Bitcoin allows your clients to operate under the conditions our brains find most favorable: Make money working, spend some of that money, set aside the rest of the money under the mattress and never think about it again. Accordingly, bitcoin functions as your clients’ mattress money.


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

Author placeholder image

Morgen Rochard, CFA, CFP®, owner of RIA, Origin Wealth Advisers LLC, is a financial planner, financial coach, author and podcaster.

Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.