Bike manufacturer Colnago plans to use blockchain technology to counter theft and counterfeiting.
- The Italian company will be the first bicycle manufacturer to link its products to a distributed ledger, according to an announcement Thursday.
- Blockchain technology will be used to provide customers with proof of validity and ownership to combat theft and counterfeiting on all Colnago frames starting next year.
- Colnago has partnered with Italian tech firm MyLime, the developer of a radio-frequency ID tag linked to the bike frame and, by extension, its digital passport that is linked to the blockchain.
- The innovation will debut Sept. 26 with the bike ridden by 2020 and 2021 Tour de France winner Tadej Pogačar at the UCI Road Racing World Championship in Belgium.
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