Shopify to Allow Merchants to Sell NFTs Directly Through Their Stores

One of the first Shopify merchants to offer NFTs will be the NBA’s Chicago Bulls.

AccessTimeIconJul 26, 2021 at 8:04 p.m. UTC
Updated Sep 14, 2021 at 1:31 p.m. UTC

Shopify President Harley Finkelstein said Monday his company is now allowing merchants on its platform to sell non-fungible tokens (NFT) directly to customers. 

In his tweets making the announcement, Finkelstein noted that before Shopify’s move, its merchants would have to sell NFTs through a third-party marketplace, forcing them to relinquish control of the sale and the customer relationship.

“Once again we are putting the power back into the hands of merchants and meeting customers how and where they want to buy,” Finkelstein said.

One of the first Shopify merchants to offer NFTs will be the National Basketball Association's Chicago Bulls, which launched an NFT “Legacy Collection” on Monday featuring the franchise’s six world championship rings. 

Shopify powers the e-commerce sites of over 1.7 million businesses around the world. The company's decision therefore potentially opens NFTs to much wider adoption.

UPDATE (July 28 020:30 UTC): Corrects spelling of Shopify president's first name.


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.

Learn more about Consensus 2024, CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to to register and buy your pass now.

Read more about