The last few years have seen many new crypto business concepts emerge with the potential to transform the world by democratizing the traditional financial system and creating a true peer-to-peer medium for data and monetary exchange. The possibilities brought about by this technology are endless. But to support cryptocurrency projects from inception all the way to listing on an exchange, founders and developers need to form partnerships to help them navigate the choppy waters of finance, regulation and marketing.
The world of cryptocurrency is subject to numerous financial and regulatory considerations that may be unknown to the average business owner. That’s on top of the fundraising required right from the start of any new business. This first step in launching a business is a complex and difficult challenge, which includes marketing considerations and other concerns about how to manage the project’s liquidity.
Coin Liquidity Solutions (CLS) aims to help new crypto projects and exchanges as a market expert and consultancy that provides software and support while building partnerships with their clients to help them achieve their business goals. The team now has over four years of experience and has worked with over 200 clients by helping them to understand what their projects need to ensure they can achieve effective trading on cryptocurrency markets.
CLS supports cryptocurrency projects from the beginning through to exchange listing, from fundraising and investment to legal solutions. For example, an initial package includes the development of documents, including a white paper, pitch deck, math model and presentation, support with website creation, smart contract auditing, fundraising campaigns and assistance with listing and trading. In 2021, CLS launched a new unit to help promising projects with a startup package that supports the legal setup of the company.
“The idea of Coin Liquidity Solutions started back in 2017, when the founders saw that the quality of crypto market-making tools within the cryptocurrency market was well behind the traditional financial market standards,” say the founders of CLS. “After a few iterations of the company’s positioning, a decision was made to start working in the direction of SaaS (software as a service) and deliver turnkey software solutions.”
In 2018, active development quickly followed, resulting in several algorithms passing real-market tests. At the time, a team of three was working with a single client. The team has since worked on numerous projects, the majority being blockchain startups that require assistance with liquidity, market exposure and asset recognition. All client relationships involve a partnership style, with the intention of turning avid community members into investors and traders, alongside solutions that help turn an idea into a working business.
One of the team’s key focuses is on trading, an essential tool for establishing the connection between supply and demand. As a professional market maker, the CLS platform is designed to be the primary accelerator of growth. The main goal of CLS as a market maker is to provide a favorable environment that will allow for daily organic trading and real investors. Furthermore, it also ensures the ongoing relationship between the market, project management team and investors.
CLS’ market expertise allows its clients to really understand what their investors expect from their project and how they will benefit. This may include helping to define an official road map or helping the project list on top 10 exchanges. In all initiatives, CLS operates with the motto of putting quality first, aiming to deliver real business value to its growing client base.