Crypto promotion legislation is on track to be in force by late this year, the U.K. Treasury said in a tweet on Tuesday.
A draft of the Financial Services and Markets Act amendment was published on Monday. It will enable the Financial Conduct Authority (FCA) to regulate crypto firms under the existing promotions law set out in the Financial Services and Markets Act (FSMA).
The rules are aimed at allowing the U.K. government to try and safeguard consumers from "misleading crypto asset promotions," the Treasury said in a tweet.
The legislation also includes a limited time exemption for crypto companies that will allow those that are registered with the FCA the opportunity to approve their own ads as opposed to relying on others to do so. Some companies are authorized companies under FSMA, so can approve their own ads, but crypto companies do not fall under that umbrella.
An accompanying document to this measure estimated that if third parties were approving crypto ads, it would cost firms between 5,000 to 15,000 British pounds (US$6,168 to $18,504) to win acceptance depending on the "complexity of materials."
The Financial Services and Markets Act amendment will soon be discussed in Parliament.
Jack Schickler contributed to reporting.
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is an award-winning media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. In November 2023, CoinDesk was acquired by Bullish, a cryptocurrency exchange, which in turn is owned by Block.one, a firm with interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets including bitcoin and EOS. CoinDesk operates as an independent subsidiary, and an editorial committee, chaired by a former editor-in-chief of The Wall Street Journal, is being formed to support journalistic integrity.