Chinese Government Rejects Metaverse Trademark Applications: Report

Those rejected include applications by NetEase, iQiyi and Xiaohongshu.

AccessTimeIconJan 24, 2022 at 3:22 p.m. UTC
Updated May 11, 2023 at 4:30 p.m. UTC
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global hub for everything crypto, blockchain and Web3.Register Now

China's government has begun rejecting trademark applications related to metaverse projects, according to numerous local media reports.

  • Trademark applications containing yuan yuzhou - Mandarin for metaverse - have been denied registration by the National Intellectual Property Administration, the South China Morning Post (SCMP) reported Monday citing data from business and trademark registration tracking firm Tianyancha.
  • Those rejected include applications by NetEase, iQiyi and Xiaohongshu.
  • Applications by the country's tech giants including Tencent and Alibaba (which owns the SCMP) are still pending review.
  • The action has been attributed to an attempt to combat a rush of such applications which could cause trademark squatting – a situation where someone other than the original brand owner obtains a trademark – and misunderstanding among consumers.
  • According to experts, this suggests that authorities are attempting to assuage any potential hype around the metaverse in the technology industry.
  • “What I see is the government encouraging enterprises to enter the metaverse arena with genuine technological capability,” Chen Gaojie of tech research firm PatSnap, told the SCMP. “The metaverse involves many core cutting-edge technologies, such as artificial intelligence and blockchain.”
  • The metaverse is a conceptualized world where the internet eventually becomes an immersive virtual space that can be used for work, play, socializing, experiences and events. The term was coined by Neal Stephenson in his 1992 novel “Snow Crash.”

Disclosure

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is an award-winning media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. In November 2023, CoinDesk was acquired by Bullish group, owner of Bullish, a regulated, institutional digital assets exchange. Bullish group is majority owned by Block.one; both groups have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary, and an editorial committee, chaired by a former editor-in-chief of The Wall Street Journal, is being formed to support journalistic integrity.

Jamie Crawley

Jamie Crawley is a CoinDesk news reporter based in London.


Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.