Spain to Impose Restrictions on Crypto Promotions: Report

Starting in a month, influencers and their sponsors will be required to notify authorities in advance of posts promoting crypto and to warn of its risks.

AccessTimeIconJan 17, 2022 at 12:06 p.m. UTC
Updated May 11, 2023 at 5:19 p.m. UTC

Spain is placing restrictions on so-called influencers' promotion of cryptocurrencies in an apparent first for the European Union (EU), according the Financial Times (FT). The country's markets regulator, the National Securities Market Commission (CNMV), now has the power to regulate crypto ads.

Starting in a month's time, influencers and their sponsors will be required to notify authorities in advance of posts promoting crypto. They will also have to warn of its risks, the FT reported Monday. Failure to do so will result in fines.

Rodrigo Buenaventura, the head of CNMV, described influencers as "a backdoor to avoid regulation" because they are not subject to the same rules as traditional media.

One of the triggers for the new requirements was World Cup-winning soccer star Andrés Iniesta's promotion of crypto exchange Binance in November.

Iniesta tweeted that he was “learning how to get started with crypto with @binance #BinanceForAll,” to his 25 million followers. The CNMV replied to the tweet, saying that "cryptoassets, being unregulated products, carry some significant risks.”

Authorities in other jurisdictions have taken similar moves to curb crypto firms' abilities to advertise.

The Monetary Authority of Singapore (MAS) today ordered that digital assets companies should not market their services to the public whether in newspapers, magazines, broadcast media or social media. The MAS had determined that crypto is "highly risky and not suitable for the general public."


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Jamie Crawley is a CoinDesk news reporter based in London.

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