NFT Marketplace Blur's Token Reaches $500M Trading Volume After Airdrop

BLUR prices jumped to as much as $5 before falling 85% on Wednesday morning, price trackers show.

AccessTimeIconFeb 15, 2023 at 7:06 a.m. UTC
Updated Feb 16, 2023 at 3:59 p.m. UTC

Tokens of NFT marketplace Blur have already amassed over $500 million in trading volume in less than 24 hours since their much-hyped airdrop.

Airdrops are the unsolicited distribution of a cryptocurrency token or coin, usually for free, to numerous wallet addresses and are generally used as a tactic to gain users.

BLUR tokens were airdropped to users of the Blur marketplace, with the airdrop amount depending on the total activity, network volume, and transactions made by each user on the platform.

This meant some users received as many as 128,000 BLUR tokens, tweets show. Blockchain tool Etherscan further shows users received as little as 25 BLUR to hundreds of thousands of BLUR.

Blockchain data shows there are over 33,000 unique wallet holders of blur as of Wednesday morning, with a majority of these initially receiving the airdrop before likely transferring the tokens out to other wallets.

Some traders sold the tokens en masse after receiving the airdrop. The tokens were initially listed at $1 on crypto exchange Coinbase, but fell to as low as 48 cents late on Tuesday. However, Asian hours on Wednesday saw buying pressure and the tokens rose to 72 cents as of writing time.

CoinGecko data shows over $530 million worth of blur has been traded across exchanges such as OKX, Kucoin and Uniswap.

Meanwhile, the total value of tokens on the Blur marketplace spiked by $10 million in the past 24 hours, DeFiLlama data shows.


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.

CoinDesk - Unknown

Shaurya is the Deputy Managing Editor for the Data & Tokens team, focusing on decentralized finance, markets, on-chain data, and governance across all major and minor blockchains.

Learn more about Consensus 2024, CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to to register and buy your pass now.