Crypto.com’s CRO Surges as It Launches World Cup NFTs With Coca-Cola

10,000 NFTs will be hosted on Crypto.com’s blockchain based on "heatmaps’"from World Cup matches.

AccessTimeIconDec 5, 2022 at 5:03 p.m. UTC
Updated Dec 5, 2022 at 5:59 p.m. UTC

Lyllah Ledesma is a CoinDesk Markets reporter currently based in Europe. She holds bitcoin, ether and small amounts of other crypto assets.

Crypto.com’s CRO token (CRO) is gaining in value Monday on the back of news the exchange is teaming up with Coca-Cola to launch a series of non-fungible tokens (NFT) celebrating the 2022 FIFA World Cup in Qatar.

CRO climbed as much as 10% after the press release hit, and though it slipped to a 8.5% advance at press time CRO remains one of the top performing digital assets on the day.

However, CRO remains lower by about 50% over the past month in the FTX-related crumbling in the cryptocurrency markets. CRO is down nearly 90% year over year.

Crypto.com said it would be hosting on its blockchain 10,000 NFTs created by Coca-Cola and digital artist GMUNK. The NFTs were produced by tracking via so-called “heatmaps” the in-game movements of players during matches at the Qatar World Cup.

Fans can buy the NFTs after they sign up for a Crypto.com NFT platform account. For a chance to win a Coca-Cola “Piece of Magic” NFT, fans can register on Coca-Cola’s fanzone website.

“This year’s FIFA World Cup will be the first to leverage Web3 technology,” Steven Kalifowitz, chief marketing officer at Crypto.com, said in the release. “It’s a privilege to partner with Coca-Cola and GMUNK to memorialize these historical matches that will forever be captured on the blockchain. Together we are creating a completely new form of memorabilia.”


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Lyllah Ledesma is a CoinDesk Markets reporter currently based in Europe. She holds bitcoin, ether and small amounts of other crypto assets.

CoinDesk - Unknown

Lyllah Ledesma is a CoinDesk Markets reporter currently based in Europe. She holds bitcoin, ether and small amounts of other crypto assets.