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Fox Leads Investment in Blockchain Tech Firm Eluvio

The deal values the Berkeley, Calif-based startup at $100 million.

Aug 25, 2021 at 8:49 p.m. UTC
Updated Sep 14, 2021 at 1:45 p.m. UTC

Entertainment giant Fox has made a strategic investment in Berkeley, Calif.-based Eluvio to “accelerate the adoption of Eluvio’s blockchain/NFT platform” across the media and entertainment industry. 

  • Terms of the deal were not disclosed, but Fox said its investment marks the completion of Eluvio’s Series A round that values the company at $100 million.
  • Eluvio Content Fabric is a blockchain network “for owner-controlled storage, distribution, and monetization of digital content at scale,” the companies said in a press release. 
  • As part of the deal, Eluvio, which was started in 2019, will provide the technology platform for Blockchain Creative Labs, FOX Entertainment and Bento Box Entertainment’s recently launched NFT business.
  • Paul Cheesbrough, Chief Technology Officer and President of Digital for FOX Corporation, will join the board of Eluvio.

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