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Google Allows Crypto Ads in US With Restrictions

Firms must be registered with the U.S. Treasury's Financial Crimes Enforcement Network or a federally or state-chartered banking regulator.

Aug 4, 2021 at 10:03 a.m. UTC
Updated Sep 14, 2021 at 1:35 p.m. UTC

Google's new U.S. crypto ad policy kicks in today, allowing ads related to bitcoin and other crypto on its network, albeit with restrictions on the firms permitted to do so.

  • Companies pitching crypto products and services to U.S. customers on Google must be registered with the U.S. Treasury's Financial Crimes Enforcement Network (FinCEN) or with a federally or state-chartered banking regulator.
  • This development was announced in June as part of Google's updated financial products and services policy.
  • Google is still not allowing certain types of ads or ad destinations that aggregate or compare crypto service providers.
  • Ads related to initial coin offerings and decentralized finance (DeFi) trading protocols are also not permitted.

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