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Google Allows Crypto Ads in US With Restrictions

Firms must be registered with the U.S. Treasury's Financial Crimes Enforcement Network or a federally or state-chartered banking regulator.

By Jamie Crawley
AccessTimeIconAug 4, 2021 at 10:03 a.m. UTC
Updated Sep 14, 2021 at 1:35 p.m. UTC
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(Linda Parton/Shutterstock)
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Google's new U.S. crypto ad policy kicks in today, allowing ads related to bitcoin and other crypto on its network, albeit with restrictions on the firms permitted to do so.

  • Companies pitching crypto products and services to U.S. customers on Google must be registered with the U.S. Treasury's Financial Crimes Enforcement Network (FinCEN) or with a federally or state-chartered banking regulator.
  • This development was announced in June as part of Google's updated financial products and services policy.
  • Google is still not allowing certain types of ads or ad destinations that aggregate or compare crypto service providers.
  • Ads related to initial coin offerings and decentralized finance (DeFi) trading protocols are also not permitted.

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