Hires Former Spotify Exec as Head of Growth

Henrik Johansson has set himself a target of taking the firm to 100 million-plus users in two years.

AccessTimeIconAug 4, 2021 at 11:28 a.m. UTC
Updated Sep 14, 2021 at 1:35 p.m. UTC

Cryptocurrency exchange has appointed former Spotify executive Henrik Johansson as its global head of growth.

  • Johansson has set the target of taking to 100 million-plus users in two years.
  • Prior to joining the cryptocurrency exchange, Johansson led global growth teams at Spotify for eight years.
  • has been hiring aggressively and now has 1,500 employees. The firm said its user base has increased more than five times to more than 10 million in the last 12 months.
  • "Henrik is a rare talent, who has a deep understanding of growth, product and marketing,” CEO Kris Marszalek said. “He has seen how these three disciplines interplay in a high-growth environment: When he joined Spotify the platform had 36 million users and it's now at 360 million-plus.”
  • In June, linked with cryptocurrency custody provider Fireblocks to give the exchange access to institutional investors in the market.

Read more: Expands Institutional Reach With Fireblocks Integration

CORRECTION (AUG. 4, 11:40 UTC): Adds dropped letter to Kris Marszalek's surname.


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