Demand was high for the rare crossover event between crypto and Hollywood that was developed by actress Mila Kunis and that featured Ethereum creator Vitalik Buterin alongside a host of comedic legends. Some 10,420 Stoner Cats NFTs sold out at 0.35 ETH (about $785) within 40 minutes.
The high-profile event once again raises age-old questions about the limitations of the Ethereum protocol, as well as newer considerations about the responsibility creators have to their audience.
What went wrong
According to industry publication The Defiant, the majority of users who lost out were likely those who attempted to mint 20 NFTs (the maximum allowed) without manually adjusting the gas limit in Metamask, which is a software cryptocurrency wallet that's used to interact with the Ethereum blockchain. An influx of buyers temporarily drove Ethereum gas fees to $33.67 (from $9.50), according to analytics firm Defi Prime, meaning those whose bids placed earlier likely didn’t have enough gwei to pay for the entire transaction. Although those transactions failed, the gas was still paid.
“In this case, the gas limit wasn’t set high enough to cover all steps in the transaction, so the transaction failed. However it’s not failing until it runs out, so ~100% of allocated gas is actually being used even without the transaction succeeding,” decentralized finance developer 0xWave theorized.
In crypto, the prevailing ideology is that people take responsibility for their actions. If you “ape into” an unaudited project and lose your shirt, that’s on you. In this instance, that mindset is complicated. As many have noted, it’s possible that Stoner Cat developers failed to anticipate the demand for the project and set the minimum gas price too low.
The developers have reportedly blamed MetaMask, a key component of the Ethereum stack. It should be noted the show delayed its NFT launch after technical challenges on Monday.
Another piece of the puzzle is the inbuilt limitations of Ethereum itself. Although it has ambitions to become a global computing platform for anyone to deploy unstoppable code, spiking gas fees and limited throughput (the rate of processing transactions) have long plagued the second-largest blockchain by market cap.
Transactions were delayed, people complained, and Ethereum’s core developers began work on a complete network overhaul, called Ethereum 2.0, which is still in progress. It can’t come soon enough.
“Stoner Cats” is reportedly the first TV show entirely funded by NFTs, or at least the first that mainstream media cares about. It’s unlikely to be the last. The show raised over $8 million on Wednesday by selling NFTs. The production team plans to release a further 3,000 each episode. It’s a model that lets fans share in the wealth created while also giving its creators near-complete creative control.
But there are still bugs to work out. "Stoned Awakening" – the series’ first episode – is set to premiere today. The “Stoner Cat” team said they have “fun stuff to try and make everyone feel good” after Wednesday’s minting meltdown.