Ripple Hires Mastercard’s Sendi Young as European Managing Director

Ripple, the digital currency issuer behind the XRP token, has hired Mastercard executive Sendi Young as managing director of its European operations.

In a blog post, Ripple said Young will oversee strategy, including the expansion of its network technology, RippleNet.
Prior to joining Ripple, Young spent five years at Mastercard with responsibility for driving strategy, commercialization, bank-fintech partnerships and business development.
“As adoption of crypto and blockchain grows, more financial institutions, payment service providers and small businesses are turning to trusted players in the space to prepare them for a crypto-enabled future,” said Asheesh Birla, general manager of RippleNet.
Ripple said the European market is a critical one for the company. It has experienced “tremendous” transaction and customer growth in the region, and a quarter of its current customers are based in Europe.

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