The Shiba Inu dog-branded cryptocurrency rose to $0.577 during the European trading hours, topping the previous record price of $0.47 registered on April 16, according to CoinDesk data. Year to date DOGE is up 11,000%.
The latest leg higher comes a day after multi-asset brokerage platform eToro announced support for the cryptocurrency, citing strong client demand. The new listing opens dogecoin to some 20 million users spread across the globe. Then Tuesday morning Gemini announced it too will support the meme-based crypto, adding fuel to DOGE's upward trajectory.
Additional buying pressure may have stemmed from pro baseball team Oakland Athletics' decision to sell tickets for dogecoin. In an announcement on Monday, the Major League baseball team said it was selling two-seat pods for 100 DOGE ($48.80 at the time of writing) for its three-match series against the Toronto Blue Jays.
The project, which started as a joke in 2013, has gained mainstream acceptance this year with the likes of NBA team Dallas Mavericks, medical supplier CovCare and several others adding support for dogecoin as a payments alternative. Tesla CEO Elon Musk has also been prone to tweeting about the coin, often prompting price rises as a result.
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