South Korea’s largest social gaming app, GameTalkTalk, has begun leveraging blockchain platform Enjin for the creation of low-carbon, non-fungible tokens (NFT).
According to a press release shared with CoinDesk, the social gaming company behind the app, Ludena Protocol, is attempting to attract new users by tokenizing fashion, furniture and pets.
The mechanism, known as proof-of-authority (PoA), refers to a solely permissioned state where only invited parties can participate as nodes on a private blockchain.
Using PoA, the companies say they can reduce power consumption by as much as 99.98%, when compared with other networks such as Ethereum or Bitcoin.
NFTs: A tax on users and the environment
Simon Kertonegoro, vice-president of Developer Success at Enjin, told CoinDesk via Telegram the cost of minting NFTs has been a tax on both the user and the environment.
With over three million users, GameTalkTalk has worked alongside major companies such as Blizzard Entertainment, SEGA and Nexon.
“We believe this is an opportunity to show these innovators how NFTs can help them build new environmentally friendly revenue streams,” said Kertonegoro.
“We are so excited to be collaborating with the Enjin team … particularly in their proactiveness in tackling the many associated environmental concerns,” Ludena Protocol’s CEO Joshua Kim.
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