ARK Investment Management CEO Cathie Wood said she believes more companies will load their balance sheets up with bitcoin.
"I think we're going to hear about more companies putting this hedge on their balance sheet," she said, "particularly tech companies who understand the technology and are comfortable with it."
But the market-leading cryptocurrency's recent price swings have also highlighted the danger of inexperienced companies trying to bet on bitcoin treasuries.
One day before Wood's interview, virtual reality company NexTech AR dumped its 130 BTC treasury reserve, a "long-term" investment the Canadian company had disclosed in late December. Executives had gotten spooked by false media reporting on a so-called "double-spend" on the bitcoin blockchain.
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