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Opinion

JPMorgan Discusses $600B in Potential New Bitcoin Demand

MassMutual’s $100M BTC investment has the potential to open a massive new investment category, according to analysts.

By Nathaniel Whittemore
AccessTimeIconDec 14, 2020 at 8:00 p.m. UTC
Updated Sep 14, 2021 at 10:42 a.m. UTC
AccessTimeIconDec 14, 2020 at 8:00 p.m. UTCUpdated Sep 14, 2021 at 10:42 a.m. UTC
Breakdown 12.14 - bitcoin demand
AccessTimeIconDec 14, 2020 at 8:00 p.m. UTCUpdated Sep 14, 2021 at 10:42 a.m. UTC

MassMutual’s $100M BTC investment has the potential to open a massive new investment category, according to analysts.

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Today on the Brief:

  • First COVID-19 vaccines roll out in the U.S. 
  • Are IPOs the new ICOs?
  • U.S. Treasury and other federal departments hacked 

Our main discussion: A massive new category of bitcoin demand? 

Last week, when MassMutual announced its $100 million buy, NLW explored whether it would be the beginning of a trend for other insurance companies. A recent note from JPMorgan analysts suggests that even a 1% allocation by that category of company in major markets in the U.S., Europe and Japan could represent $600 billion of new demand. 

NLW also discusses recent comments from long-term institutional bitcoin and crypto bulls including Chamath Palihapitiya and Abigail Johnson.

See also: MassMutual’s Bitcoin Buy May Presage $600B Institutional Flood: JPMorgan

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