The Atari Group, the company behind such classic video games as Pac-Man and Pong, will begin publicly selling its Atari Token (ATRI) cryptocurrency in early November.

  • ATRI is a self-styled entertainment industry payment method in the form of an ERC-20 token atop the Ethereum blockchain. It's been in the works since at least early 2018.
  • Crypto casinos, "blockchain games" and the video game distribution platform Ultra.io will be among the utility token's earliest use cases, said Atari's blockchain subsidiary, Atari Chain.
  • The game maker said it will reap 35% of ATRI sales revenue. Issuance partner ICICB Group, a fintech whose only public client is Atari, stands to take the rest.
  • The token will list on Bitcoin.com and Atari's own crypto exchange at the close of the public sale.
  • Investors and game players have bought $1.5 million in ATRI tokens through two private pre-sales that priced the token at $0.08 cents, Atari said. A third pre-sale is ongoing.
  • Cointelegraph reports U.S citizens will not be able to take part in the sale.

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