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Binance-Backed Travala.com Enters China's Fast-Recovering Travel Market

"In China, the recovery is happening now and very fast,” said Travala.com CEO Juan Otero.

Sep 17, 2020 at 8:37 p.m. UTC
Updated Sep 14, 2021 at 9:57 a.m. UTC

Travala.com has begun courting tourists in China, one of the few regions in this pandemic-restricted world where travel is rebounding to pre-crisis levels. 

  • The Binance-backed online travel agency has launched a Chinese language website, rolled out a regional customer support team and began marketing to travelers in the country on Thursday.
  • CEO Juan Otero told CoinDesk the move positions Travala.com to capitalize on domestic jet-setters and hotel guests in one of the world’s only stabilized travel economies.
  • “Europe, the U.S. and our other strong markets will potentially take a good three to four months to recover, whereas in China, the recovery is happening now and very fast,” Otero said.
  • China’s beating everyone in travel recovery: Domestic flight bookings are back to pre-COVID-19 levels and hotels are filling up for the upcoming Golden Week holiday – at least in Macau.
  • “China is one of the largest domestic travel markets in the world, together with the U.S. and one of the fastest growing as well,” Otero said.
  • Travala.com will also soon begin accepting WeChat pay in addition to its current lineup of cryptocurrencies, Otero said.

DISCLOSURE

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups.

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