Dapper Labs, the team behind popular non-fungible token (NFT) game CryptoKitties, announced Tuesday it will release two cat characters inspired by the rock band Muse under its partnership with the Warner Music Group.
According to a press statement emailed to CoinDesk, the two digital cats, one of which will be signed by band members, are inspired by Muse's album “Simulation Theory,” which was released in November 2018.
- “For some, the concept of a purely digital item is still unusual, but for many fans who love engaging with stickers and filters, these items are just another tool for self-expression,” said Tiago Correia, senior manager of Global Digital Business Development at Warner Music, in the emailed statement.
- According to Dapper Labs CEO Roham Gharegozlou, “It’s like buying a T-shirt at a concert.” He added that while he likes collecting album covers, that experience is hard to recreate when everything is digital; these collectibles could be a possible way to re-capture it.
- Dapper Labs also recently announced it has raised $12 million in a funding round led by National Baskedball Association stars including Spencer Dinwiddie and Andre Iguodala. While all of the firm’s cryptokitties were built and “live” on Ethereum, Gharegozlu said the firm is currently building a bridge to bring them over to its own blockchain called Flow.
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups.