Satoshi’s Unappreciated Marketing Genius, Feat. Dan Held

There is a constant free market competition to define the Bitcoin narrative, and Kraken’s Dan Held argues this is part of what makes the protocol so strong.

Jul 1, 2020 at 7:00 p.m. UTC
Updated Sep 14, 2021 at 8:58 a.m. UTC

There is a constant free market competition to define the Bitcoin narrative, and Kraken’s Dan Held argues this is part of what makes the protocol so strong.

For more episodes and free early access before our regular 3 p.m. Eastern time releases, subscribe with Apple Podcasts, Spotify, Pocketcasts, Google Podcasts, Castbox, Stitcher, RadioPublica, iHeartRadio or RSS.

This episode is sponsored by Bitstamp and Crypto.com.

Satoshi Nakamoto is often recognized for his technical genius in solving the double-spending problem. He is also widely revered for his willingness to walk away from the protocol to make it stronger, something no other entrepreneur who has created anything on the scale of Bitcoin has ever done. 

What people discuss less often is Satoshi’s marketing instincts. In this illuminating conversation, serial bitcoin entrepreneur Dan Held argues: 

  • Satoshi had strong instincts about how price would drive bitcoin adoption
  • The bitcoin white paper document was a marketing pitch aimed specifically at the cypherpunks 
  • The competition between bitcoin narratives is something that gives the protocol strength
  • The competition to shape bitcoin's narrative is truly free and open to all

Find our guest online:
Website: danheld.com
Twitter: @danheld

For more episodes and free early access before our regular 3 p.m. Eastern time releases, subscribe with Apple Podcasts, Spotify, Pocketcasts, Google Podcasts, Castbox, Stitcher, RadioPublica, iHeartRadio or RSS.

The Festival for the Decentralized World
Thursday - Sunday, June 9-12, 2022
Austin, Texas
Save a Seat Now

DISCLOSURE

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.

Trending

1
Fed Vice Chair Pick and Ex-Ripple Adviser Tells Senators Crypto Needs Regulation

Former U.S. Treasury official and Ripple adviser Michael Barr fielded questions about crypto at his Senate nomination hearing.

Former U.S. Treasury official and Ripple adviser Michael Barr fielded questions about crypto at his Senate nomination hearing.

2
Frances Haugen: Facebook Informer

She was the source for the damning "Facebook Files." Here's how she thinks DAOs and blockchains could fix the company nobody likes.

She was the source for the damning "Facebook Files." Here's how she thinks DAOs and blockchains could fix the company nobody likes.

3
Crypto News Roundup for May 19, 2022

With bitcoin steadying below $30,000, and a look at the human costs of speculation, CoinDesk’s Markets Daily is back with the latest news roundup.

With bitcoin steadying below $30,000, and a look at the human costs of speculation, CoinDesk’s Markets Daily is back with the latest news roundup.

4
Magic Eden Tops OpenSea in Daily Trading Volume as Solana NFTs Heat Up

The Solana-based marketplace has seen far more transactions than its Ethereum counterpart in the last 24 hours.

The Solana-based marketplace has seen far more transactions than its Ethereum counterpart in the last 24 hours.