In crypto, where nothing is scarier than FOMO, there's no better time for an extremely limited release of non-fungible tokens (NFTs) than Halloween.
"Thirteen is a great number," she said. "Thirteen has some spookiness in it."
There will only be one NFT of each of the 13 tokens in the first edition, but other editions of the collection may come down the road. If the business model shows promise, Allen plans to do more digital pop-ups (and maybe physical ones) in the future. She said:
Though Allen wouldn't reveal too much about what the NFTs would actually look like, she did show us the concept art for one. The CryptoKitties-inspired image riffed on Batman's archnemesis, The Joker. Other NFTs will deal with things like net neutrality and decentralization.
"There's this mix of current affairs and dark sensibility. And irony," she said.
The shop will be open all day long when it's Halloween in New York City, with each NFT being awarded to its highest bidder. One NFT involves a collaboration with an artist she wouldn't name but that she said people would likely recognize.
Spooky space ships
This seasonal spirit of dread is not limited to Decadent alone. Several other blockchain startups are letting a spooky mood settle over their product this season.
As Randy Saaf, the CEO of Lucid Sight, told CoinDesk in an interview:
Lucid Sight has been making games for some time, only recently adding a crypto element to its work. The company runs a game over Steam called Crypto Space Commander. It's a grinding and crafting game where players mine the universe for resources and use them to make things or acquire resources for trade.
Last year Lucid sold three ships with unique Halloween-themed skins via a descending-price Dutch auction. The company sold a fixed number of each ship, for a total of 48 ships sold. The highest price fetched for any of them was 3.2 ETH (roughly $540 at today's prices) and the lowest was 0.18 ETH.
The art for three Halloween ships has already been released, but there could be as many as six, Saaf said. The company likes to experiment with different promotions. It previously brought licensed Star Trek ships to the game.
Meanwhile, CryptoKitties announced a very different sort of promotion.
The game is giving users the recipe to breed a unique CryptoKitty. Remember, CryptoKitties didn't just introduce the idea of collectible items to crypto, the game also introduced a unique mechanic: players could "breed" two of their cats and create a new one.
CryptoKitties create "events" where players have a shot at breeding a fancy for a limited time if they breed cats that have the right set of attributes.
Finally, Blockchain Cuties has a whole series of adventures planned for Halloween. Starting last week, players started getting benefits for exploring, breeding, beating mini-bosses and playing along in groups.
Last year the game released a set of NFTs called "Bone Dragon Army." Several sets appear ready to go for this Halloween.
Just remember: Anything can happen out there on the blockchains this time of year.
As Decadent's Allen put it:
Olive Allen of Decadent image via Brady Dale for CoinDesk
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