Cardano and New Balance Will Team up to Stop Counterfeit Kicks
IOHK CEO Charles Hoskinson announced a sneaker partnership at the Cardano Summit in Bulgaria this weekend.
IOHK CEO Charles Hoskinson announced a partnership with sneaker manufacturer New Balance at the Cardano Summit in Bulgaria on Saturday. The stated goal? To use IOHK's Cardano blockchain to ensure that New Balance shoes are authentic.
In the video below, Hoskinson offers a tidbit about the planned partnership.
New Balance will be announcing more news on Oct. 14, Hoskinson said. He pointed to the New Balance partnership as an interesting example of possible mass adoption. He also expects to see more additions to the platform over the next year.
"In terms of new features and functionality I think there are two that we really have to make sure get into the Cardano 2020 roadmap," he said.
Hoskinson also noted Cardano may soon have Ethereum interoperability.
"IOHK is collaborating with New Balance on an authentication pilot project. This is a consumer-level verification solution which will allow purchasers to confirm the authenticity of footwear on the distributed ledger," IOHK's Tim Harrison explained in a statement.
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.
Learn more about Consensus 2024, CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.