Monarch, a wallet and exchange platform, launched a digital asset marketplace to supports 1,900 separate tokens.
The company also announced a partnership with financial-services provider Ambisafe to create a licensed alternative trading system which will enable investment in tokenized entities. A pre-IPO token for SpaceX, representing private shares of the aerospace company, will be offered on the ATS, according to the company.
The Monarch Marketplace consolidates a number of services including a decentralized wallet, ERC20 exchange, a portfolio tracker, and universal KYC integration on a platform that also enables financial services like credit purchases of cryptocurrency and offers 7.1 percent APR interest on crypto holdings.
Monarch President Robert Beadles hopes his company’s suite of applications will streamline the industry and help consumers cut excessive applications. He said the average cryptocurrency user needs nine applications to manage their digital assets.
“Right now, overly complex processes are preventing cryptocurrencies from going mainstream and allowing people to control their financial lives,” said Roger Ver, CEO of Bitcoin.com, in a statement, who advised on the project.
The platform supports almost all available ERC20 and SLP tokens.
Additionally, consumer safety will be bolstered by reducing potential points of attack, according to Beadles. To that end, the company offers asset transfers between hot and cold wallets and allows users to maintain ownership over their private keys and seeds. The wallet feature is licensed as a broker-dealer and awaiting approval by the SEC and FINRA.
Monarch’s integration of Ambisafe’s Orderbook used to buy, sell, and hold securities on the blockchain is also pending FINRA and SEC approval. The platform will allow early investment access to private launches.
Host of Crypto Beadles on YouTube, Beadles teamed up with former Johnson & Johnson engineer Sneh Bhatt to launch Monarch’s free decentralized wallet and marketplace. The two founders provided seed funding for the project, and are currently conducting a token generation event that ends June 30.
Beadles said the ecosystem's quarter-million clients – with “a few thousand new downloads every week” – have generated a “soft cap of over $2 million” through using the platform.
“For merchants, Monarch allows companies to accept crypto with an easy-to-use plugin, opening them up to new revenue streams and user bases. For partners, Monarch offers access to Monarch users, partner development services, revenue share, and marketing exposure," he said.
Eric Ly, co-founder of LinkedIn, David Zimbeck, lead developer at BitBay, and Damon Nam, founder of CoinVest, also serve as advisors.
Digital shopping photo via Shutterstock
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is an award-winning media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. In November 2023, CoinDesk was acquired by Bullish group, owner of Bullish, a regulated, institutional digital assets exchange. Bullish group is majority owned by Block.one; both groups have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary, and an editorial committee, chaired by a former editor-in-chief of The Wall Street Journal, is being formed to support journalistic integrity.