Swiss Telecom Company Is Bringing Crypto Collectables to TV

Now Swiss TV watchers can own a unique piece of digital art.

AccessTimeIconMay 24, 2019 at 8:30 p.m. UTC
Updated Dec 11, 2022 at 7:37 p.m. UTC
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global hub for everything crypto, blockchain and Web3.Register Now

Telecommunications giant Swisscom has unveiled a new approach to using non-fungible tokens (NFTs).

The product, called Noow, will display art that you own and you and the artist will know how many copies of his or her works have been distributed.

The app comes from a Zug-based, Dloop, which spun out of Swisscom's accelerator, Kickbox.

From the Greater Zurich Area Newshttps://www.greaterzuricharea.com/en/news/digital-art-put-blockchain-dloop:

Digital art is displayed on screens in places such as hotels, restaurants and offices. Changing sequences or animations create a unique ambience. However, a lack of copy protection systems and distribution platforms means that these works are often used illegally.

The startup dloop intends to change this situation with its NOOW app. The blockchain solution guarantees the ownership rights for buyers and payment for artists.

The service will be available on Swisscom TV, a set top box service in Switzerland, and include 100 words by thirty artists. Stefanie Marlene Wenger will curate the first batch.

Buyers get a certificate of authenticity and can see the art on their screen. They also know how many copies exist, allowing them to understand the rarity of their piece. It's obviously a work in progress but as it stands, it's a fun way to share the idea of cryptocollectables with a non-crypto audience.

"Swisscom TV is one of the first providers in the world to offer art on the TV screen. We are delighted to have Swisscom on board for this courageous project," said Rieder. "NOOW is making digital art into a collector’s object and creating a value for it."

Disclosure

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.


Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.


Read more about