Jarrod Dicker, CEO of the media monetization startup Po.et, has been named the Washington Post's Vice President of Commercial Technology and Development.
With the news, announced by Dicker on Medium today, he will step down as CEO of the company, taking a role on the advisory board instead. David Turner, currently head of product, will take over as the blockchain startup's top executive.
In his announcement, Dicker wrote of Turner:
Po.et uses the bitcoin blockchain to establish the provenance of digital media, aiming to improve monetization and discovery for content creators.
This will be a return to the Post by Dicker, who previously led the paper's innovation group. The so-called RED team (research, experimentation and development) at the Jeff Bezos–owned company has been credited with using technology to come up with innovative ways to earn revenue on news.
According to his LinkedIn, Turner previously worked in social media analytics and scalable marketing.
In his announcement, Dicker said that it had been a strong year for Po.et, while also suggesting results also didn't seem to quite meet expectations. He wrote:
It wasn't the only company in this space to meet headwinds.
Correction: An earlier version of this article incorrectly listed Dicker as a founder of Po.et. The company was founded in 2016; Dicker joined as CEO in February 2018.
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