Bitcoin
$63,462.80+4.43%
Ethereum
$3,056.38+2.52%
Binance Coin
$550.54+4.54%
Solana
$139.19+6.70%
XRP
$0.49976100+2.05%
Toncoin
$6.29+2.55%
Dogecoin
$0.14929529+0.86%
Cardano
$0.45123298+2.76%
Shiba Inu
$0.00002264+3.97%
Avalanche
$34.71+4.46%
Wrapped Bitcoin
$63,509.48+8.63%
Tron
$0.10926743-1.12%
PlayIconNav
Crypto Prices CoinDesk 20 Index CoinDesk 20 Index
Consensus 2024Price Increase Extension Ends In
02
DAYS
02
HR
23
MIN
53
SEC
Markets

Litecoin Takes to the UFC Octagon in New Sponsorship Deal

The litecoin logo is to take prime place in the Octagon at an Ultimate Fighting Championship event this Saturday.

By Yogita Khatri
AccessTimeIconDec 27, 2018 at 12:00 p.m. UTC
Updated Sep 13, 2021 at 8:42 a.m. UTC
UFC fighters during a 2018 match in Rio de Janeiro.
UFC fighters during a 2018 match in Rio de Janeiro.
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global hub for everything crypto, blockchain and Web3.Register Now

The Litecoin Foundation has partnered with Ultimate Fighting Championship (UFC), one of the leading mixed martial arts organizations, in a deal to promote the cryptocurrency.

The deal will see the litecoin logo displayed on the octagonal fighting canvas at an upcoming event called UFC 232 – a rematch between former UFC light heavyweight champion Jon Jones and light heavyweight Alexander Gustafsson. The fight is scheduled to take place on Dec. 29 in California.

Claiming to be the first crypto sponsor for a UFC event, Litecoin Foundation said Thursday that the “millions of viewers” at such events would help raise global awareness and drive interest in litecoin.

“With brands and institutions continuing to push into cryptocurrency and blockchain, this is yet another signal of this technology moving closer towards the mainstream,” it continued. The foundation, which aims to help promote adoption of the cryptocurrency, also said it hopes to continue the UFC partnership in the longer term.

This time last year, Canadian mixed martial artist Rory MacDonald also inked a sponsorship deal that saw him wear outwear branded with the dash cryptocurrency for a Bellator 192 fight. Former lightweight MMA champion Michael Chandler, too, signed an endorsement deal with crypto trading platform CoinLion back in January.

UFC fighters image via Shutterstock 

Disclosure

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.