Ubisoft Backs New Blockchain Group to Spur Adoption in Gaming

Gaming giant Ubisoft has become an inaugural member of the new Blockchain Game Alliance, which aims to develop common standards for the technology.

AccessTimeIconOct 3, 2018 at 10:00 a.m. UTC
Updated Sep 13, 2021 at 8:26 a.m. UTC

Gaming giant Ubisoft has taken another step into the blockchain space by becoming an inaugural member of the newly formed Blockchain Game Alliance consortium.

Announced Friday at the Blockchain Game Summit in Lyon, France, the group aims to develop common standards and practices for integrating blockchain technology into video games, according to gaming news organization MCV.

Other members at launch include blockchain software firm ConsenSys and other startups such as Enjin, Fig, Alto, Ultra, Gimli, EverdreamSoft and B2Expand.

Nicolas Gilot, CEO of Ultra, told MCV that the group is focusing on boosting stakeholders with the development of common blockchain standards, explaining:

"The Blockchain Game Alliance is advocating for a universal standard in the blockchain gaming space to create a more interoperable and transparent ecosystem, which will benefit stakeholders, by furthering innovation and ensuring economic viability."

Ubisoft, one of the world's largest game publishers, has already been examining blockchain technology over recent months.

The company announced in February that it was looking into how it may apply blockchain technology as part of work at its Strategic Innovation Lab.

More recently, the company released a Minecraft-inspired game titled Hashcraft, which allows players to design quests and challenges which are stored on a public blockchain,

In an interview with VentureBeat, Ubisoft's blockchain initiative associate manager, Anne Puck, said "everything around blockchain is worth investigating." She further noted that the company hopes to reduce "toxicity" in gaming communities, while still adhering to EU privacy laws.

Editor's note: This article has been updated with a full list of firms involved.

Games image via Shutterstock


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.