Less Than 1 Percent of Pornhub Subscribers Are Paying With Crypto

Less than one percent of Pornhub subscribers pay for the service using cryptocurrencies, the company said Friday.

Sep 28, 2018 at 3:30 p.m. UTC
Updated Sep 13, 2021 at 8:25 a.m. UTC

Pornhub has provided a somewhat disheartening figure for the number of users utilizing its recently launched crypto payments options.

According to a report from The Next Web Friday, the online porn provider said via an email that less than 1 percent of purchases made on the platform are conducted with cryptocurrency.

Pornhub had an average of 81 million visitors per day last year, according to its own figures, which adds up to around 28.5 billion in total. Hence, less than 1 percent could still be a not-so-tiny number. However, the company doesn't give out the proportion of visitors that actually pay for the paid premium service, as TNW points out.

Despite the low take-up figure, the company is staying positive on the potential of the tech, telling the news source:

"That being said, we expect to see widespread adoption of crypto and blockchain on our site in the near future."

As reported by CoinDesk, Pornhub first announced it would accept cryptocurrency payments back in April, when it struck a deal with verge to use its token.

At the time, the firm said verge was its choice due to the cryptocurrency's large user base and an online campaign on its forums for it to accept the token.

Appealing to the privacy concerns of its users, Pornhub then moved to accept two more cryptocurrencies, tron and zencash (now called horizen), as payment.

"Here at Pornhub, it's important that we cater to our users' ever-changing payment preferences and, as such, that means accepting cryptocurrencies as a payment method, which provide users with anonymity and security," Corey Price, vice president of Pornhub, said at the time.

In August, Pornhub inked a deal with crypto payments firm PumaPay to integrate with the service, though that is still not live.

Pornhub image via Shutterstock

The Festival for the Decentralized World
Thursday - Sunday, June 9-12, 2022
Austin, Texas
Save a Seat Now

DISCLOSURE

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.

Trending

1
CoinDesk - Unknown
Ether Accounts for Almost Half of $520M Liquidations Amid Weak On-Chain Data

Traders of ether futures saw liquidations nearly double those of bitcoin in an unusual move.

Traders of ether futures saw liquidations nearly double those of bitcoin in an unusual move.

CoinDesk - Unknown
2
CoinDesk - Unknown
The Curious Case of Coinbase's India Communications Strategy

Reverberations remain from the company's ill-fated Indian launch.

Reverberations remain from the company's ill-fated Indian launch.

CoinDesk - Unknown
3
CoinDesk - Unknown
First Mover Asia: Crypto Carbon Trading Is Racing to Clean Up Its Act; Cryptos Drop Even as Stocks Rise

Carbon credit protocols have had a difficult time in recent months but have been working to improve the way they operate; bitcoin outperformed other major cryptocurrencies in Thursday trading.

Carbon credit protocols have had a difficult time in recent months but have been working to improve the way they operate; bitcoin outperformed other major cryptocurrencies in Thursday trading.

CoinDesk - Unknown
4
CoinDesk - Unknown
Terra Devs Need a Home. Other Blockchains Are Courting Them

Armed with multimillion-dollar ecosystem funds, chains like Polygon and Kadena are trying to woo coders whose work is endangered by Terra’s meltdown.

Armed with multimillion-dollar ecosystem funds, chains like Polygon and Kadena are trying to woo coders whose work is endangered by Terra’s meltdown.

CoinDesk - Unknown