Former Ripple general counsel Brynly Llyr is taking on the same role for crypto payments startup Celo.
A spokesperson for the company told CoinDesk that she will specifically be involved in day-to-day operations as well.
The startup seeks to simplify the adoption process for using cryptocurrencies as a payment method. In pursuit of that aim, Celo intends to launch a money transfer and payment app geared toward developing markets in the near future.
In a statement, Llyr noted that "there are 1.7 billion people around the world that don't have access to formal financial services."
Celo chief executive Rene Reinsberg welcomed Llyr in a statement, noting that "she has great experience in virtual currency, fintech and the blockchain."
Miniatures image via Shutterstock
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is an award-winning media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. In November 2023, CoinDesk was acquired by Bullish group, owner of Bullish, a regulated, institutional digital assets exchange. Bullish group is majority owned by Block.one; both groups have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary, and an editorial committee, chaired by a former editor-in-chief of The Wall Street Journal, is being formed to support journalistic integrity.