The Union of European Football Associations, or UEFA as it's more commonly known, has just announced the completion of a "successful" trial of a mobile ticketing app built with blockchain.
Aimed to make ticket sales for soccer matches "more simple and safe," the effort saw the organization test the app at this week's UEFA Super Cup match between Real Madrid and Atletico de Madrid in the Estonian capital, Tallinn.
The system, UEFA said on its website, is designed to provide secure ticket distribution that can prevent forgery and duplication of tickets.
The trial notably saw UEFA distribute all of the tickets for the Tallinn match that had been sold to the public via the blockchain-based app for iOS and Android.
The ticket distribution system, it said, worked in combination with mobile Bluetooth devices at the entrances of the football stadium.
The full test followed what UEFA called "fine-tuning and improvements" following previous partial trials, including one that distributed 50 percent of tickets at a match in Lyon, France.
UEFA said it plans to continue developing the system with the intention of using it at other football events going forward.
Real Madrid image via Shutterstock
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is an award-winning media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. In November 2023, CoinDesk was acquired by Bullish group, owner of Bullish, a regulated, institutional digital assets exchange. Bullish group is majority owned by Block.one; both groups have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary, and an editorial committee, chaired by a former editor-in-chief of The Wall Street Journal, is being formed to support journalistic integrity.