KODAKCoin Inks Arena Partnership to Store NBA, NHL Photos

Created by WENN Digital, KODAKOne and the KODAKCoin is announced to launch at 6 major OVG sports venues reaching over 10 million fans per year.

AccessTimeIconJun 11, 2018 at 5:30 p.m. UTC
Updated Dec 10, 2022 at 3:12 p.m. UTC
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global event for everything crypto, blockchain and Web3.Register Now

Its initial coin offering is still in progress, but a new announcement indicates that the team behind KODAKCoin is working to put the forthcoming cryptocurrency to use.

WENN Digital – the company that licensed the photo-centric KODAK's brand for a cryptocurrency and associated digital rights management platform – announced Monday that it is working with Oak View Group to bridge the sports world with the upcoming KODAKOne platform. The idea is that fans and photographers at the six participating arenas, including the San Antonio Spurs' AT&T Center, can upload and register photos on the site.

"We want to introduce the KODAKOne Platform to a creative audience that we believe will both benefit from its functionality and serve as early adopters," Jan Denecke, CEO of WENN Digital, said in a statement. The focus, he continued, is on "paying photographers fairly and giving them an opportunity to get in on the ground floor of a new economy tailored for them, with secure asset rights management built right in."

The platform, KODAKOne, and cryptocurrency, KODAKCoin, accordinghttps://www.kodak.com/us/en/corp/Press_center/KODAK_and_WENN_Digital_Partner_to_Launch_Major_Blockchain_Initiative_and_Cryptocurrency/default.htm to WENN Digital CEO Jan Denecke is "all about paying photographers fairly and giving them an opportunity to get in on the ground floor of a new economy tailored for them, with secure asset rights management built right in."

Photographers can register their work and store it on the KODAKOne platform. Then, the community of artists engaging with the platform are able to use the KODAKCoin as a means of payment either for licensing or sale under the protection of an encrypted blockchain that tracks ownership and enforces artist rights to content.

At the six participating sports arenas, fans will be encouraged to upload, register and share their live-event photos or videos on KODAKOne and have the opportunity to be rewarded with payments in KODAKCoin.

Dohnanyi said on the partnership that the venues would provide "groundbreaking access to the world of sport and entertainment." Denecke further added that the arenas were a "natural" place to start given "the millions of fantastic live event photographs generated each year at OVG's Arena Alliance venues."

The OVG Arena Alliance is a membership alliance of world-class venues reaching over 65 million consumers each year combined across major cities in North America. Oak View raised $100 million in a funding round earlier this year.

Prudential Center, home of the New Jersey Devils, image via Shutterstock.


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.