Bring Home the Bacoin? Oscar Mayer Debuts Crypto Campaign

Meat manufacturer Oscar Mayer has launched a bacon-backed cryptocurrency, which fans can cash out for real bacon.

AccessTimeIconApr 30, 2018 at 6:05 p.m. UTC
Updated Dec 12, 2022 at 12:45 p.m. UTC
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global event for everything crypto, blockchain and Web3.Register Now

It may sound like baloney, but American meat maker Oscar Mayer has entered the cryptocurrency space – sort of.

The company announced on Monday the unveiling of " Bacoinhttps://kraftheinz.promo.eprize.com/bacoin/," which it is calling "the first-ever cryptocurrency backed by the gold standard of Oscar Mayer Bacon."

With the initiative, Oscar Mayer is offering bacoins as a kind of online incentive to get users promoting the brand's meat products on social media and email. Through the company's official website, users "mine" bacoins that become worth more – denominated by slices of bacon – as consumer awareness is increased. Accompanying the campaign is a new commercial pitching the bacoin.

Bacoins can then be cashed out by customers for real packs of bacon, according to the company. As of press time, the value of a single bacoin is worth three slices of the company's bacon, according to its official price tracker.

"Oscar Mayer is the gold standard of bacon because of our dedication to hand-selecting the best cuts and then naturally sugar curing and naturally hardwood smoking our bacon," the company's brand manager, Matt Riezman said in a statement.

With the move, the 130-year-old Oscar Mayer becomes the latest food company to jump on the cryptocurrency branding bandwagon. Back in January, KFC Canada launched a bitcoin-themed promotion that saw it selling a so-called "Bitcoin Bucket" to select customers.

Disclosure

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.


Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.