JD.com to Track Beef Imports Using Blockchain Platform
Chinese e-commerce giant JD.com said it will roll out a blockchain system to track beef imports from a new meat supplier in Australia.
Chinese e-commerce giant JD.com has announced that it will roll out a blockchain platform to track imports of beef products from an overseas meat supplier.
According to an announcement Friday, the e-commerce platform said it has partnered with Australia's InterAgri to import the firm's Angus beef products to Chinese consumers, making the production process traceable on a blockchain.
The system, JD.com says, will record a range of information, including where the livestock was bred and raised, where the meat was processed and how it was transported. While not disclosing an exact deployment timeline, the company said the system will be implemented later this spring.
Chen Zhang, CTO at JD.com, said:
The adoption of blockchain technology comes as part of an ongoing effort by JD.com to improve confidence among domestic consumers over the quality of products imported through e-commerce platforms in China.
As previously reported by CoinDesk, JD.com helped form the Blockchain Food Safety Alliance together with retail giant Walmart, IBM and Tsinghua University. The effort seeks to pilot blockchain technologies in bringing greater levels of transparency to the country's food supply chain.
Angus cattle image via Shutterstock
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.
Learn more about Consensus 2024, CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.