Social media giant Facebook has unveiled a new policy that bans advertisements involving bitcoin and initial coin offerings, among others.
Rob Leathern, the company's product management director, wrote in a Jan. 30 blog post that the new policy targets "ads that promote financial products and services that are frequently associated with misleading or deceptive promotional practices, such as binary options, initial coin offerings and cryptocurrency."
Leathern went on to write:
Most users of the social media site have likely encountered ads for initial coin offerings, including those promising sky-high investment returns as well as bonuses for early participation. Other advertisements seen on the platform pitch investment advice around the crypto market.
Such ads, Leathern argued, are being targeted as part of an evolving policy against potentially fraudulent activities on the site.
Leathern added that the policy extends to other platforms under Facebook's purview, including the popular photo-sharing app Instagram. He suggested that the policy could be changed in the future, though he didn't offer any kind of timeline on that front.
"This policy is intentionally broad while we work to better detect deceptive and misleading advertising practices, and enforcement will begin to ramp up across our platforms including Facebook, Audience Network and Instagram," he wrote. "We will revisit this policy and how we enforce it as our signals improve."
Image Credit: tuthelens / Shutterstock.com
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.