Coinbase Taps Former TD Ameritrade Exec for COO Role

Cryptocurrency startup Coinbase has hired a former executive for TD Ameritrade to serve as its new president and chief operating officer (COO).

AccessTimeIconDec 1, 2017 at 6:30 p.m. UTC
Updated Sep 13, 2021 at 7:13 a.m. UTC
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global hub for everything crypto, blockchain and Web3.Register Now

Cryptocurrency startup Coinbase has hired a former executive for TD Ameritrade to serve as its new president and chief operating officer (COO).

Asiff Hirji, the startup announced today, is taking a leadership role at Coinbase after helping advise portfolio companies for Andreessen Horowitz, one of its existing investors. The firm led Coinbase's $25 million funding round back in 2013, with the startup raising more than $200 million in venture capital to date.

Hirji is a notable hire for Coinbase, given the growing profile of its regulated cryptocurrency exchange and a boom in the price of bitcoin and other cryptocurrencies. He previously held several leadership roles for TD Ameritrade, including chief information officer, working for the brokerage giant in the early 2000s. Per LinkedIn, Hirji has also served in senior roles at TPG Capital and Bain Capital, as well as Saxo Bank and Hewlett-Packard.

"I'm very excited to be a part of the company and look forward to helping realize its full potential," Hirji said in a statement.

In comments to Fortune, Hirji noted the rise in activity around trading at the startup's GDAX digital asset exchange, highlighting how the action is being driven by buyers from "the Wall Street crowd."

"This is no longer a fringe thing just for fan boys," he told the publication. "The Wall Street crowd and traditional old guard in the financial world are jumping in as well."

Disclosure: CoinDesk is a subsidiary of Digital Currency Group, which has an ownership stake in Coinbase.


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to to register and buy your pass now.