Fancy owning the domain name Ethereum.com? Better start counting the pennies.
Commenting on the news, domain investor Ammar Kubba told the news source that cryptocurrency is the "biggest trend" in the domain industry, and that related domains have grown in value "much much faster than other names."
Kubba added that, just a few months ago, he paid $800 for the InsideCoins.com domain, and that it had already tripled in value.
Ron Jackson, editor and publisher of Domain Name Journal, told Bloomberg that the recent "unfettered euphoria" around cryptocurrencies like bitcoin, is similar to the period just before the dot-com crash that occurred around 2001.
The $10 million asking price for Ethereum.com, if it is achieved, will put other domain sales this year in the shade.
Back in 2014, the domain name BitcoinWallet.com was sold to an Austin-based entrepreneur, Alex Charfen, for $250,000.
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups.