Forty-eight companies have joined the Enterprise Ethereum Alliance, including Hewlett-Packard spin-off HP Enterprise (HPE).
The list of new members is varied, drawn from the blockchain startup ecosystem as well as the IT, finance and academic worlds. Among the new members is the University of New South Wales, which this week unveiled a new consumer loyalty research initiative that sees it offering the cryptocurrency ether as a reward for purchases. In total, 200 firms are now taking part in the initiative.
It's perhaps unsurprising that HPE would throw its weight behind the EEA, given its recent moves around the technology. As previously reported, HPE worked with distributed ledger startup R3 to develop new solutions for its client base, and by August had already begun testing with some of its customers.
Markus Ogurek, HYPE's global financial services industry lead, said in a statement:
in January, the EEA formally debuted in late February with the backing of major firms like JPMorgan Chase, British Petroleum (BP), Microsoft and a number of other established companies and blockchain startups.
Since then, it's attracted new members like Japanese teleccom KDDI, the government of the Indian state of Andhra Pradesh and Sberbank, Russia's largest banking firm.
Image via Shutterstock
Read more about
DISCLOSURE
Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.