Kiss Front-Man Gene Simmons Is 'Interested in Bitcoin'

Gene Simmons, the co-founder and front-man for the 70's rock band Kiss, is a fan of bitcoin.

Sep 14, 2017 at 4:01 p.m. UTC
Updated Sep 13, 2021 at 6:56 a.m. UTC

Gene Simmons, the co-founder and front-man for the 70's rock band Kiss, is a fan of bitcoin, according to a new interview.

Simmons revealed his interest in an interview with TheStreet, during which he said he views the cryptocurrency primarily as an investment that fits into his wider portfolio. Kiss, formed in 1973, is known for hit songs like "Rock And Roll All Nite" and "Detroit Rock City."

"I am interested in bitcoin, but only as a piece of the [investment] puzzle," he said, according to the publication.

Though he didn't go into much further detail on his investment strategy around cryptocurrencies, he argued in the interview that buying into an asset like bitcoin should be one part of that "puzzle".

"Anybody that goes to Las Vegas and bets all their money on 35-black, [it's] an insane idea," he said, later adding: "Coins? Great. Real estate? Great."

According to TheStreet, Simmons was later asked if he would ever take part in a "Kiss Coin", hinting at other celebrity endorsements in the space from figures like boxing champion Floyd Mayweather, Jr., and hotel heiress Paris Hilton.

"Kiss coins? Sure, you can talk me into it," he said.

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