Bitcoin
$42,916.60-0.71%
Ethereum
$2,989.05-1.73%
XRP
$0.934043-0.96%
Cardano
$2.16-4.59%
Polkadot
$27.95-4.64%
Stellar
$0.269773-3.31%
Dogecoin
$0.201104-2.46%
Chainlink
$23.46-4.59%
Uniswap
$22.47-4.17%
Polygon
$1.10-5.14%
Algorand
$1.72+0.41%
Cosmos
$37.37-8.71%
Litecoin
$148.01-2.19%
Bitcoin Cash
$495.92-3.36%
Wrapped Bitcoin
$42,936.12-0.74%
The Graph
$0.673325-0.91%
Filecoin
$60.37+5.68%
Tron
$0.087464-0.69%
Ethereum Classic
$45.91-2.94%
Tezos
$6.17-10.34%
Aave
$282.13-4.15%
Monero
$240.32+2.90%
NEO
$38.13-2.11%
EOS
$3.88-3.28%
IOTA
$1.16-4.41%
BitTorrent
$0.003156-1.70%
Bitcoin SV
$125.89-3.94%
Waves
$23.33-2.19%
Maker
$2,303.86-2.62%
Dash
$156.85-3.76%
Decentraland
$0.667081-7.05%
Decred
$108.01-5.30%
ICON
$1.53-6.76%
NEM
$0.143781-2.65%
OmiseGO
$8.85-1.38%
Zcash
$106.68-3.94%
Paxos Standard
$1.00-0.68%
Ren
$1.07+5.53%
Yearn Finance
$29,165.24-5.10%
NuCypher
$0.273982-1.24%
Qtum
$9.37-1.83%
Bitcoin Gold
$51.01-2.75%
Basic Attention Token
$0.623751-3.49%
Fetch.ai
$0.771635-6.86%
0x
$0.877264-2.18%
Kava.io
$5.84+1.88%
Bancor
$3.46-1.90%
Band Protocol
$7.25-2.48%
Siacoin
$0.014333-2.63%
Nano
$4.33-5.09%
Loopring
$0.372632+0.61%
Numeraire
$41.29-0.53%
Storj
$1.05-2.48%
Civic
$0.421331-3.94%
Lisk
$2.76-1.31%
Orchid
$0.315470-1.45%
PAX Gold
$1,759.59+0.18%
Enzyme
$145.85+0.67%
Augur
$20.18-4.18%
Aragon
$4.48-2.58%
district0x
$0.147811+1.09%
Kyber Network
$1.42-2.04%
SingularDTV
$0.001213-0.24%
Tether
$1.00-0.02%
USD Coin
$1.00-0.01%
Dai
$1.00+0.01%
Breaking news: Ethereum Developer Virgil Griffith Pleads Guilty to Conspiracy Charge in North Korea Sanctions Case

WhopperCoin: Burger King Russia Launches Blockchain Loyalty Program

Burger King meets blockchain as the fast-food chain's Russian branch is set to launch a new cryptocurrency-based loyalty program.

Aug 30, 2017 at 9:01 a.m. UTC
Updated Sep 13, 2021 at 6:52 a.m. UTC

Burger King restaurants in Russia are set to begin offering a cryptocurrency-based loyalty program.

According to a blog post on Burger King Russia's website, the "WhopperCoin" initiative will see customers receive one blockchain-based token for each ruble they spend in-store. Once 1,700 WhopperCoins have been accrued, according to the blog, they can be redeemed for a free burger.

All told, 1 billion WhopperCoins will be created and distributed – facilitated by the Waves token creation platform – though it's not clear at this time when the program will be rolled out. A mobile app is reportedly also in the works, set to be released on iOS and Android platforms.

Curiously, in statements, a representative for Burger King Russia framed the program through the perspective of investment, rather than rewarding customers for repeat purchases.

"Now, [the Whopper] is not just a burger, which is loved in more than 90 countries, but also a tool for investment. Experts predict a rapid increase in the cost of cryptocurrency. Therefore, eating [a Whopper] today – a reserve for financial well-being tomorrow," Ivan Shestov, communications director of Burger King Russia, said in a statement.

Burger King Corporation, the brand's central corporate entity, did not immediately respond to a request for comment.

Burger King image via Rob Wilson/Shutterstock

DISCLOSURE

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups.

Loading...