Travel Giant TUI Airs Plan to Move All Data to the Blockchain

The tourism and travel giant is using blockchain to track internal contracts, and is striking a bullish note on the tech's prospects in the industry.

AccessTimeIconAug 25, 2017 at 8:00 a.m. UTC
Updated Sep 13, 2021 at 6:51 a.m. UTC

The world's largest tourism company is using blockchain to track internal contracts – and is striking a bullish note on the tech's long-term prospects in the travel industry.

TUI Group, based in Germany, owns more than 1,600 travel agencies worldwide, as well as airlines, cruise lines and other leisure business ventures. The firm – which boasts 20 million customers worldwide and reported more than $17 billion in revenue last year – is eyeing additional applications across its business lines as well.

In recent comments, according to travel tech website Tnooz, CEO Fritz Joussen talked about a TUI project called BedSwap, which uses blockchain tech as part of a system for maintaining real-time records of hotel inventories. He predicted the work could yield millions of euros in savings over the next several years.

In the long-term, TUI is eyeing a shift to a system where it manages all information about its properties across a distributed network. Speaking during a July interview with travel industry newspaper Skift, Joussen stated:

"It's cheaper, has a higher performance, and is accessible from everywhere – it's a pure cost equation".

He went as far as predicting that the tech would disrupt booking giants like Expedia, Airbnb and Booking.com, arguing that their "monopolistic structures" are reliant on heavy ad spending.

"Blockchain destroys this," he said.

Looking ahead, according to Tnooz, TUI is weighing whether it should spin off its blockchain projects into a separate entity, but as it stands the company hasn't made any decisions.

TUI plane image via Fasttailwind/Shutterstock.com

DISCLOSURE

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.


Learn more about Consensus 2024, CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.